New pack in just one week for Fleury Michon

Time frames to launch new products always seem to be tight. Fleury Michon turned to Flextrus for supply of a new packaging solution just prior to the launch of its new line of processed meats. And within one week, their specific needs were covered. 

Based in Pouzauges, France, Fleury Michon has served its market since 1926 with an ever-growing selection of processed meats, ready-made meals and other food products. Today, it's a market leader in processed meats to supermarkets and the foodservice sectors in France, Italy and Spain. The new processed meats line is targeted to high-end, quality- and environment-conscious customers. Barely a week before it was to be launched, Fleury Michon managers contacted Flextrus to ask if a solution could be realised. Within one week, Flextrus was able to deliver the new product line packaging – including printing of a new on-pack design. And the launch was able to proceed on schedule. 

The new packaging is made of the unique Flextrus Paperlite®. With the natural look and feel of paper, and made from paper-based materials certified for sourcing and manufacturing by the FSC, it meets growing consumer preferences for environmentally sustainable alternatives. Helene Brynell, Flextrus Sales Manager for France says: “We are always happy to be able to help our customers. Our responsiveness has resulted in further new development projects with Fleury Michon. We look forward to mutually beneficial collaborations”.