Pharma in 3D – holographic design to lead the competition
Even pharmaceutical products – especiallly in the OTC sector – seek all the attention of the customer in the drugstore. In our development for Berlin-Chemie, MENARINI an eye-catching desing change has become a real competitive advantage.
- Individual 3D effects
- Highlights product application
- Additional counterfeit protection
- Implementation in standardized pharmaceutical processes
Bold finishing sets new standards in pharma
Over the counter products are non-prescription medicines which compete with each other at the point of sale. To create a true advantage for Mezym we relied on our experience for Beauty and Personal care products: A special finishing that fits into the design will draw the attention of the patient to the product. Therefore we integrated an optical 3D effect on the facing that catches the eye directly. This lens is precisely applied to a metallic material and overprinted with the image of a bowel and puts focus on the application of the product. Also the unique effect offers an additional counterfeit protection. Attention-grabbing finishes are a rarity on pharmaceutical packaging - this product boldly sets new standards. All legal requirements and guidelines to which pharmaceutical products are subject fully comply.
"The printing effects and colourways with a combination of minimal graphics helps this pack tell the consumer exactly what this product does. The key being the holographic effect pictogram."