Hero image

My Von Erl - smart simplicity replacing ordinary foam insert

Finding a more sustainable replacement for the existing packaging, was the major project aim for My Von Erl. Ensuring inside stability without a foam or plastic insert and better expressing the brands’ positioning through packaging, was the key to success in this project.

The existing My Von Erl Starterpack packaging - using a foam insert and being produced in China, was neither supporting the brands’ positioning nor the desired perception of the product. So a push forward in terms of differentiation through packaging and sustainability, was needed. The result was a box with a book style opening offering customers a smooth unpacking experience. Due to the smart and integrated carton insert, the several components are kept in an orderly fashion and no item can be lost. To also ensure an easy opening, the slipcase is to be opened with a lid-flap using special technics to also make it a solid construction. Standing out thanks to the refined book style opening mechanism, the rest of boxes’ design is elegant but not too luxurious as the product is positioned as medium-priced. The straight print design was enriched with embossing, hotfoil stamping and a semi-matt varnish.

Find your packaging solution

I'm looking for ...

Everything

Biobasierte Kunststofffolien

Digitaldruck

Einfaches Öffnen

Haptische Effekte

Holografische Effekte

Kindersichere Verpackungen

Komplexe Klebelösungen

Metallische Effekte

Mono-Kunststofffolien

Originalitätssicherung und Manipulationsschutz

Personalisierte Verpackungen und Late-Stage-Customization

Plastikfreie Verpackungen

Rückverfolgbarkeit

Serialisierung

Sicherheit und Fälschungsschutz

Sichtfensterverpackungen

Smart und Konnektivität

Verpackungen mit Mehrfachbarriere

Wiederverschließbarkeit

And

My segment is ...

All segments

Andere Konsumgüter

Beauty

Frische und gekühlte Lebensmittel

Gastronomie / Food Service

Lebensmittel – Getränke – Kaffee & Tee

Luxusprodukte

Medizinprodukte

Personal Care

Pharmazeutische Produkte

Süßwaren

Tabakwaren

Tiefgekühlte Lebensmittel

Find Solution