Driven by values

Our values are what transcends our products, solutions and people. In the long run everything will change and be re-newed. And more now than ever, our values sets the direction and guides us in the right way.

Our vision

To be the preferred packaging solution partner by being recognised as the leader in innovation, reliability and service.

Our mission

We optimise the benefits of packaging in our customers’ value chain.

Our business foundation

We have the ability to build and maintain mutually beneficial long-term relationships with our customers, to develop sustainable and innovative packaging solutions and to attract motivated people.  

Our core values:

Openness and trust
We want to share and learn and we believe in integrity and respect, transparency, trust and empowerment, always with a great concern for sustainability.

Close to customer
We are available, engaged and committed. We are trustworthy and accountable. We understand and participate on all levels.


We deliver packaging that saves more than it costs in the total value chain. We continuously work to minimize our environmental impact. We strive for long-term customer relationships.


Our market knowledge, business leadership and challenging attitude make us the company that drives innovation in the industry. We have world-class capabilities to develop optimised solutions for our customers’ needs. We are driven by focus and simplification.

Professionalism and competence

We are seen as a truly professional company that always delivers quality, service and competence when looking for ways to optimise our customers’ packaging. We possess core competencies and the skills necessary to meet our customers’ requirements. Quality, flexibility and delivery are cornerstones of our solutions. We dare to participate and act.

Sense of urgency
We are a focused, committed and action-oriented company that always meets our customers with great flexibility.