Smart & connectivity – packaging that combines active and intelligent solutions
Smart Packaging links the physical world with the digital world. It creates opportunities for digital communication between the producer, retailer and consumer. The total product offering can be made personalised and thereby strengthen the brand perception.
AR Packaging offers a wide range on smart packaging solutions with a focus on printed features.
AR Packaging offers a wide range on smart packaging solutions with a focus on printed features.
- Hidden watermarks- Easily read by scanner or cameras
- NFC label application
- Digitally printed watermarks for “full data variability” as a AR Packaging option
- Augmented reality features
Whether to provide additional product information for pharmaceutical packaging, to add playfulness in Christmas calendars or to provide stock keeping and product authentication data – smart packaging solutions will create an extra level of consumer engagement.
Smart packaging can be used for many different applications and some examples are beauty & cosmetics, pharmaceuticals, confectionery, food & consumer goods, food service and tobacco.
Smart packaging can be used for many different applications and some examples are beauty & cosmetics, pharmaceuticals, confectionery, food & consumer goods, food service and tobacco.
