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ECMA Winner Sustainability Award - Fazer Alku

Very appetising 

With a completely new solution for this product segment, this pack offers a decisive advance in terms of sustainability: no more annoying inner plastic bags which negatively affect the product’s convenience as well as its value appeal. Resealability has also been beautifully solved; simply press the corner and the pack is sealed. A number of other facets also make the contents appetising: clear, natural product images underline the quality. The elaborate design with six colours and a matt varnish create interest in the contents which are visible through a round window. The perforation in the upper part allows easy opening and closing as well as simple dispensing. The crosswise closing flaps keep the base sealed. The new gable shape clearly distinguishes the product from the competitors’ flat pack tops. The high carton board ratio makes the pack ideal for recycling.

Jury comments

Cartons don’t need to be complex in order to offer consumer benefit. Simplicity is often one of the best qualities and this cereal pack for the brand Fazer, is just that. The judges were impressed with the consumer benefits of this carton only pack such as easy open/easy close, no inner bag or lining and a window on the side to show how much cereal was left. Total product communication practically without the need for non-carton material.

Official name of entry:
 Fazer Alku new mill products

Entrant: Other: AR Packaging Group

Carton Producer: AR Packaging Finland Oy
Brand Owner: Fazer Mill & Mixes
Structural Designer: Kaisa Pietilä/AR Packaging Finland Oy
Graphic Designer: Dragon Rouge | SEK & Grey
Cartonboard Manufacturer: Metsä Board

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