Late stage customisation - individuality in standardised design
The strong movement towards a society that celebrates diversity and individuality is also an opportunity for brands to respond to individual needs with innovative products. By individualising or even personalising packaging in the last stage of production, brands can adapt flexibly.
- Packaging as part of a comprehensive marketing concept
- Late stage costumisation by combining preprinted offset sheets and digital content
- Creation and application of unique codes and texts (max. print width: 36 mm)
- Inline high-res camera system for inline-inspection secures zero-defect production
Customer benefit programs have become a relevant marketing tool on the way to achieve customer loyalty. Individual codes on the packaging may conceal benefits or discounts that encourage repeat purchases. Integrated QR codes can also be used to link to personalised websites, product explanation videos or related new product launches. The promo codes are popular and spark the curiosity of customers. We apply individual code versions efficiently in an highend sheetfed coding process to primarily printed and finished premium packaging.
What could lead to a stronger brand identification than a product with your own name? Packaging that addresses the individual consumer by name or by a personal message has a strong impact. AR Packaging personalizes packaging in the latest step with any text or number based information depending on the entire marketing concept: to boost limited editions with unique numbers, seasonal greetings and more.