Smart & connectivity – combining active and intelligent solutions in packaging
Smart Packaging links the physical world with the digital world. It creates opportunities for digital communication between the producer, retailer and consumer. The total product offering can be made personalised and thereby strengthen the brand perception.
AR Packaging offers a wide range on smart packaging solutions with a focus on printed features.
AR Packaging offers a wide range on smart packaging solutions with a focus on printed features.
- Hidden watermarks- Easily read by scanner or cameras
- NFC label application
- Augmented reality features
- Digital printed watermarks for “full data variability” as a AR PACKAGING option
Whether to provide additional product information for pharmaceutical packaging, to add playfulness in Christmas calendars or to provide stock keeping and product authentication data – smart packaging solutions will create and extra level of consumer engagement.
Smart packaging can be used for many different applications and some examples are:
Smart packaging can be used for many different applications and some examples are:
- Beauty & cosmetics
- Pharmaceuticals
- Food service
- Confectionery
- Food & consumer goods
- Tobacco
