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Traceability & anticounterfeit - protecting consumers, patients and your brand

Counterfeit and tampering with high value products accounts for enormous safety risks and damaged brand value. Anti counterfeit measures in pacaging and integrated tracing features contribute to  protect both the brand and the patient or consumer and can thereby save both lives and economical damage. State-of-the-art technologies prevent imitation and confirm safety of the packed goods when it arrives to the end user. And by having full control of the specific raw materials, production lines, operators and distributors which have been used throughout the supply chain, it is possible to recall possibly defective products, ensure correct consumer information and identify corrective actions.

Create a holistic anti-counterfeit strategy with Graphic Packaging  

Graphic Packaging provides various security features tailored to the needs of the pharmaceutical or other high value product and its supply chain. Next to regulatory serialisation of pharmaceutical packaging, our services provide security across all stages of distribution while collecting valuable statistical data if requested. Security features and anti-counterfeit packaging are typically used for high value products such as pharmaceuticals, beauty & cosmetics, infant milk formula, coffee, medical devices and tobacco. 

Traceability for consumer safety

Graphic Packaging provides secure and compliant process serialisation and track & trace coding. Our solutions and features include coding and recoding, labelling of all country-specific adhesive labels and easy integration into existing processes. Typical segments where traceability is of high importance are beauty & cosmetics, pharmaceuticals, medical devices, personal care and tobacco.
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Grey market control

Brand protection through serialisation

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Pharma serialisation

Compliant serialisation service for pharmaceutical and medical applications

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Increase consumer safety and combat counterfeiters, using artificial intelligence (AI) makes it easy to check that the product is authentic