As the packaging is used as give-away and presentation tool it had to arouse interest, help promoting the new innovative high-performance screw and had to be easy to use and to transport. The developed box offers all that by displaying the products’ functionality and by creating a haptic wow effect when being opened.

The packaging also includes haptic, playful elements and makes the functionality off the innovative product not only visible but also tangible. Since the construction is refined yet stable, it allows the screw being rotated without destroying the box or getting loose. Additionally the product itself also serves as opening knob, putting the focus immediately on the product.