Fitted to the product – individual design on a harmonized packaging
Four packages for more than a hundred products – the new packaging for CEP Compression Sport socks is a successful example for Late Stage Customization. With its added functional features, the packaging is a true delight at the point of sale.
- Late stage customization on-demand
- Simplified opening and closing feature combined with product visibility
- Individual product information
- Customer engagement
More than a simple packaging for more than simple socks
Faced with a broad product range of Compression Sport Socks & Tights and the requirement to harmonize the existing packaging solutions in size and design to reduce the logistics effort, an innovative all-round solution has been created that meets CEP’s high quality standards: Four different packaging sizes are produced and finished in a master design, followed by the customization on demand through a label – as each product has its own specific information details. Regarding the impact at the POS and user friendliness all versions are evenly impressive: A high quality magnetic closure simplifies opening and gives the comprehensive view of the product through a wide open window. This functionality makes it easier to see, touch and even try on the product to support the sales conversation.