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Knowledge is key for Familjen Dafgård

With all the components of a true Swedish family company, Familjen Dafgård has been developing food cooking for over three generations. The company has extensive food knowledge and expects nothing less when it comes to partner competence. Their supplier requirements are particularly high, as are the rewards of a good collaboration. After several years of successful partnership, AR Packaging Flexibles (former Flextrus) is on its way of becoming a sole supplier of print and materials for the company’s popular Billy’s brand.  

- I’m not only buying a product, I’m buying knowledge”, says Anders Wretman, Buyer at Familjen Dafgård.

With a long-term partnership through re-organisations and changes in both print and packaging materials, AR Packaging Flexibles and Familjen Dafgård know how to optimise each other’s growth. Anders Cederholm, Sales Manager Nordic at AR Packaging Flexibles, stresses the importance that AR Packaging Flexibles responsiveness has had for the relationship between the companies. From reducing lead times by standardizing procedures, to enabling cost-efficient alterations in materials, the AR Packaging Flexibles -team has worked dedicated to providing the best solutions for Familjen Dafgård.

- Our in-house competence collaborates to support and meet the customer’s needs. For instance, our Internal Sales department has worked closely with our technical support and Prepress team in direct dialogue with Familjen Dafgård, says Anders Cederholm.

Anders Wretman is unanimous, highlighting the value of AR Packaging Flexibles costumer focus:

- As an engaged customer we need to work with people who has something to contribute with. We expect knowledge as well as support and AR Packaging Flexibles delivers both.


In addition to AR Packaging Flexibles becoming a supplier of the ready-to-eat Billy’s-selection, Familjen Dafgård also made the change from rotogravure to AR Packaging Flexibles high quality flexo print. Billy’s frozen pan pizzas are a familiarity in most Swedish homes and require consistency in print quality. Satisfied with the result, Anders Wretman has confidence in AR Packaging Flexibles ability to continuously meet high expectations, stating that:

- AR Packaging Flexibles knows how to spell customer; therefore we consider them to be a partner to grow with. 

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